Press Information for w2wlink.com
w2wlink.com is the premier community dedicated to professional women, helping you get to where you’re going – faster. We provide you expert knowledge, tools to overcome obstacles, and connection with others in our online groups.    Hot Topics: women business, women networking, women entrepreneurs, executive women and women mentoring.   Click here to download the w2wlink Media Kit. The w2wlink Team publicrelations@w2wlink.com o: 214.866.0299 f: 214.889.8001
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Join by Nov 3rd and you'll be entered to win great prizes!
w2wlink.com is the premier community dedicated to professional women, helping you get to where you’re going – faster.  We provide you expert knowledge, tools to overcome obstacles, and connection with others in our online groups.  Join us and be automatically entered to win valuable career building and life balancing tools:    CAREER BUILDING: Caliper Managerial or Executive Assessment Tools ($295 - $495 value – two awarded) These comprehensive tools are based on your personal profile and are designed to help you:  focus your career, reach senior leadership positions, breakthrough obstacles and maximize your leadership strengths.  LIFE BALANCING: Sittercity.com Annual membership ($100 value – five awarded) Sittercity.com is your online referral service for locating local, screened resources for Babysitters, Nannies, Senior Caregivers, Housesitters, Petsitters and even more. Already a member?  There's never been a better time to share w2wlink.com with colleagues or friends. ...
Author: Presented by: w2wlink.com

Set Expectations For Your Assistant’s Performance Review
For many professional women, conducting performance appraisals can be a daunting process. You want to provide your administrative assistant with the feedback needed to advance his or her career, yet you don’t want to damage morale or diminish the person’s enthusiasm. Consider these tips before conducting your next evaluation: Don’t surprise the person. Provide input throughout the year so there won’t be any surprises when it’s time for a review. If the individual needs to improve in a certain area, for example, don’t wait six months until the formal evaluation to let your assistant know. Your immediate feedback will help fix the problematic behavior before it becomes a habit. Reinforce company values. Someone who is clear about expectations and how his or her daily contributions tie into the company’s goals will have the best chance of being successful. During your preparation, determine key business objectives to discuss during the appraisal process. This will help clarify your assi...
Author: Dave Willmer

C-Link Suite Interview With Stephanie Hanbury-Brown
Stephanie Hanbury-Brown is managing director of Golden Seeds, an angel investment network. Stephanie spent 20 years in financial services, primarily on Wall Street with J.P. Morgan, before leaving the corporate world to become an entrepreneur. She recently sat down with w2wlink.com to talk about angel investing, in general, and Golden Seeds, in particular. w2wlink.com: Stephanie, what made you decide to leave the security of an established career in the corporate world to take on the challenge of entrepreneurship?   SHB: I always knew that I would have a second career and, in that career, I would do something to support women, though I didn’t always have a vision of what that would be.   w2wlink.com: What was your motivation to found an angel investment network?   SHB: I wanted to see more women owning and running their own companies or who have sustainable careers at the highest levels of other businesses. At the time I was considering this, in the late ‘90s, women had a diffic...
Author: Caren Elizabeth Austen

Make Networking a Way of Life
In this economy in which large companies are growing at a slower pace than in the past and given the highly transactional marketplace, workers are changing jobs more frequently either by choice or by necessity. People who previously have targeted only large corporations are looking elsewhere, often to smaller companies. This job climate makes networking even more important. Now, more than ever, it is a necessity, not an option. But because time is truly a precious commodity for many professional women, networking, unfortunately, has often been put on the back burner. The busier the woman, the more networking has lagged behind in priorities. Often it has been done only sporadically for a pointed purpose. Or it has been done in an ad hoc way when convenient. In both cases, women have missed tremendous opportunities to grow their careers exponentially. Professional women can no longer afford to neglect this critical, strategic career builder. There are many preconceived notions about ...
Author: Marny Lifshen

Choosing a Personality Test to Improve Your Career
Many people swear by personality tests as aids to help maximize their abilities and improve their careers.  They find that the tests help them understand and identify areas of hidden or lesser known talents, and provide insight into how they may work better with others.  The Myers-Briggs test by Myers and Briggs is one of the most well respected and established.  There are so many tests out there;  what makes one test better than another, other than a good price and a well known name? According to research done by Performance Programs Inc., a 20 year old human resources consulting firm of industrial psychologists specializing in assessments, there are five criteria that a quality personality test must meet: Comprehensive:  Does the test measure intelligence, motivation, learned skills, natural abilities included in personality, and organizational culture? Systematic:  Are the characteristics listed under the ‘comprehensive’ heading above described in a neutral, informational way?  A...
Author: Jean Lewis

Moving Forward After Losing a Job - Part II
In Part I of this article, I discussed the tremendous emotional stress that assaults anyone who has lost her job. To begin the healthy process of moving forward after the loss of a job, I am providing a strategy developed from my experience working with thousands of people who were between jobs in my 33-year career as a professional recruiter. The first steps in that strategy required the newly unemployed person to (1) recognize, (2) understand and (3) manage the emotional roller coaster that job loss and the resulting job search will create. The following is "the rest of the story": The grieving period. This emotional phase should be as short as possible. The longer you are stuck in the quagmire of distress and dis-ease, the less likely you will be able to rectify this situation and make it better. And, the sooner you start taking positive steps to find a job, the sooner the larger problem of being unemployed is corrected. The major reason that people seem to think that they need a ...
Author: Tony Beshara

Former Match.com Exec Uses Matching Formula to Place
For immediate release: March 17th, 2008 Dallas, TX  Lisbeth McNabb, 47, former CFO and strategist of match.com, in founding w2wlink.com online women’s networking community for professional women in times of growth, has created a women’s networking magnet even beyond her best forecasts.  In its first few months, thousands of women have already logged on and joined in.  What’s the big attraction?  www.w2wlink.com matches women into free networking circles based on their filling out detailed profiles and then w2wlink custom matches them into peer groups of up to ten.  W2wlink.com is a first of its kind, best in its category, online networking community that custom matches members for free, into peer network circles of common interest.  Network circle groups include such common interest areas such as Corporate Fast Track, Entrepreneurial Journey, Career Transition, Work-Life Balance. “Throughout my career I’ve been an advocate for peer networking groups after experiencing synergy and su...
Author: Jean Lewis

Mompreneurs
There’s a new sheriff in the business world – mom. More and more mothers are starting companies, because they can set their own terms. The boss can take the afternoon off to go on a class field trip without having to explain her actions to anyone. Nice gig, huh? Lots of professional women think so. According to the U.S. Census Bureau, firms that are 50 percent or more female-owned account for a whopping 46 percent of all privately held U.S. firms. Let’s bring it down to the micro level and look at a case study. Jennifer Noonan, a former public relations executive, hated the maternity clothes available during her pregnancy. She didn’t like polyester blends. She didn’t like the plastic hangers, fluorescent lighting and industrial carpet that decorated most maternity stores. "Do they think pregnant women have lost their joy of shopping?" she asked. It was her husband who pushed her to do something with her idea. They drove by a new mall that was opening soon in their neighborhood an...
Author: J.C. Conklin

The 6-Step Guide to Pricing Your Product
Bob Barker fans know how tricky it is to guess the price of a product. Harder still is guessing what customers are willing to pay for your own product. Too bad setting prices is one of the most critical challenges faced by any entrepreneur. "Assuming you have a product worth selling, price is the biggest factor that affects the success," says Sunil Garga, president of business and consumer insights for Information Resources Inc., a test-market researcher. While big companies can afford to blow millions of dollars to run sophisticated tests in multiple markets, small shops have to rely on less perfect information (and a healthy dose of gut instinct). Pricing pros will tell you that setting a product's price involves as much art as science--but it doesn't have to amount to spinning the wheel on The Price Is Right. Here are six simple, relatively low-cost steps at making that best guess. Step 1: Can You Brand It? Say you are selling applesauce. The range of market prices is massive-...
Author: Lisa LaMotta

Staying Relevant at Work
Irene, 60 years old and a senior policy adviser at a government environmental protection agency, wants to keep leading major projects and feels she is on a trajectory opposite that of others her age who are thinking about retirement. She has to stay current to be considered for those leadership roles. Here are some suggestions to help you grow personally and increase your value on the job: Find out about recent technology or computer software in related fields that is having an impact on the way a job is done or analyzed. Read industry publications from cover to cover and subscribe to online newsletters that discuss new developments in the field. Don’t overlook sections that may not seem to relate to your job, such as those on technology or marketing. Often, new ideas come from unusual sources. Participate in training programs offered by your company. Seek out lectures, symposiums and seminars offered through professional organizations or through your local college ...
Author: Gail Rentsch for The Transition Network

Avoid The Top Ten Mistakes of Résumé Writing
I, personally. receive 200 to 300 résumés a week. I personally use 200 résumés a week to find people jobs. Being on the front line, in the trenches, I know what works and what doesn’t regarding résumés. Creating a résumé that communicates effectively to the recipient that you are worth meeting to discuss their job is the goal. The resumé is only one step toward getting the offer, but it is important and has its place.  1. Professional women overestimate the value of a résumé. I will discuss in depth the reasons people overestimate the impact of a résumé. But suffice it to say, the value of your résumé in getting you a job, let alone an interview, isn’t what you think! Having said that, there are aspects of your résumé that can almost be magical. 2. People aren’t aware that the average résumé is read in 10 seconds. Most people think that someone is going to peruse, digest, dissect, read over and over, their résumé. The truth is that an interviewing or hiring authority glances at résum...
Author: Tony Beshara

Corporate to Entrepreneurial Journey
Lisbeth McNabb, 47, founder of w2wlink.com, the first of its kind and best in the online networking community category that custom matches members into peer network circles of common interest, has an amazing entrepreneurial journey experience to share.  W2wlink, her new venture, is for professional women in times of growth. Every aspect of www.w2wlink.com provides the benefits she received along her fast track corporate career, or is the direct outgrowth of her over twenty years leading high growth emerging stage businesses including strategy, finance, operations, sales and business development from AT&T post deregulation to a new business unit for Frito Lay, bringing Sodexho Marriott from 500M to one billion, and leading fast growth activity at match.com.  Lis then joined a media board to help strategize the first ever 40 websites, and then launched w2wlink.com.  Drawing from her whole career including experience with peer networking groups as diversity leader at Frito Lay, and foun...
Author: Jean Lewis

The Pandora's Box of the Professional Mother
So you’re ready to go back to work. You’ve landed the job, or you are already working and just had a child. There’s only one problem—what do you do with the child or children? Yes, them. Childcare, more specifically finding childcare, is one of the biggest hurdles for professional women. It’s hard to find someone you trust and can afford to look after the kids. Hard doesn’t justly describe the experience of hunting down a qualified and reliable nanny or daycare. It’s nearly impossible. I could write a book about the trials of daycare, nursery schools and nannies, so I decided to focus on one childcare chapter—nannies. Let me give you just a few of my own experiences in trying to track down a nanny. One woman I was trying to interview cancelled three times: once due to pink eye, the second time because her roommate took her car and she didn’t know where she was and the third because her other babysitting job ran over. Why did I try to see her three times? Oh, you’ll learn...
Author: J.C. Conklin

Learn to Ask for What You Need
Requests are powerful. Truly. While no one request is guaranteed to change the course of your career, business, relationships or life, any single request can. Requests have the potential to make a profound difference to the quality of your life and your ability to achieve the success you want. Sure, just because you ask for something doesn’t guarantee that you will get it.  But not asking for it does guarantee you won’t!  Would you really prefer the certainty of having your needs unmet over the possibility of having them met? Surely not?! As someone dedicated to helping people fulfill their full spectrum of needs, I often find myself surprised at how few people actually ask for what they really want and how even fewer ask for it in ways that maximize the chances of getting it.  So I’m curious: Right now, as you read this article, what needs do you have that are going unmet and are causing you to feel resentful, frustrated and unappreciated because, whether you are conscious of it or ...
Author: Margie Warrell

C-Link Suite Interview with Faith Moore
Events build business by connecting people in a splendidly rich communication context in which they freely express and bond over nuances, ideas, and subtleties that other forms of communication simply do not afford. Faith Moore, CEO of Faith Moore and Associates, Ltd, Special Events, Tours, and Destination Management is a leader in the industry and honors w2wlink.com by accepting our invitation to be a C-Link Suite Sunday Interview guest. w2wlink.com: What about events do you believe has such a tremendous business building quality or benefit? Faith Moore: The face to face contact supports the achievement of business goals such as networking, marketing, incentive, acknowledgement of people’s performance. Events are a $103.2 billion dollar industry. w2wlink.com: What kinds of face to face business goals are supported at the annual WPO conference here in Boston? Faith Moore: At the WPO conference, networking is an enormous component. The importance of it is to provide the opportunity ...
Author: Jean Lewis

ASWA/AWSCPA Joint National Conference 2009
October 19-21, 2009 Palms Casino Resort Las Vegas, NV Click here for more information and to register for the 2009 JNC Conference. What is the JNC? The Joint National Conference is a joint educational offering of the American Society of Women Accountants (ASWA) and the American Woman’s Society of CPAs (AWSCPA) to provide a program that offers a myriad of opportunities to help professionals meet their continued education goals as well as an opportunity to network with other women of similar backgrounds. Don’t miss this opportunity to network with other women accountants from across the country. Join us this fall in Las Vegas and learn from leading experts on ways to develop a variety of your skills and to find more balance in your life.  The Joint National Conference will be loaded with opportunities for networking, leadership development, education and fun! Who should attend? If you are . . . Responsible for monitoring developments in accounting and taxation. Respon...
Author: Site Contributor

Leadership America Program 2009
Leadership America—one of the longest running national women's leadership programs in the world—was established in 1988 to recognize and bring together executive women who have achieved success in their professions, communities and beyond. Through advanced education, professional development and exclusive networking, participants establish a stronger leadership chain across disciplines and throughout the nation and the world. Their 2009 program is titled Agile Leadership in a Changing World. Upcoming events include: AGILE LEADERSHIP - Technology Innovation: Using the latest Innovation to Power Progress Silicon Valley, CA July 19-21, 2009 Technology breakthroughs continue to create a growing awareness of connectedness at all levels. Nuclear energy, computers, satellite TV, lasers and biotechnology, organ transplants, space exploration, and the internet: all these and more have forced us to see the world as a single, albeit complicated, system, one immense set of interr...
Author: The Women's Museum An Institute for the Future

Podcast by Lisbeth McNabb featured on SCORE
June 2009 Podcast: Lisbeth McNabb with The Buzz on Social Networking, is being featured on SCORE's Small Business Success Podcast Series. Click the link above to listen online instantly (no download necessary). Presented by SCORE and SBTV. Lisbeth spent two years as CFO for Match.com prior to founding w2wlink.com. Lisbeth has formed women's network groups at Pepsico Frito-Lay and Sodexho. This passion for women's development and her belief in the value of a community online model has led Lisbeth to launch this business. For more than 20 years she has specialized in strategy, finance, operations, sales and business development in growth and emerging-stage businesses. She has increased profit and market share in companies such as Match.com, Frito-Lay, American Airlines and Sodexho Marriott. She is currently a Director on the board of Nexstar Broadcasting, a NASDAQ company and other profit and non-profit organizations. SCORE "Counselors to America's Small Business" is a nonprofi...
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Visibility vs. Credibility: The Difference in Networking
Networking is a good thing, right? It is a great way for professional women like you to meet people, build relationships, find opportunities, expand your skill sets and establish a reputation. So is there really too much of a good thing? When it comes to networking, the answer is definitely yes. If you stop and think about it, you can probably identify at least a couple of people in your business community or industry that are over-networked. These individuals tend to belong to many organizations, attend tons of events, serve in multiple leadership roles, and participate in speaker and awards programs each and every year - and do anything else that gains them visibility. While each of these networking activities in a reasonable amount is positive, doing too many can lead to a case of quantity over quality. Anyone can be visible – if you are in enough places often enough, people will begin to recognize you, and your name will become known. Being credible, however, is a higher leve...
Author: Marny Lifshen

2009 "DARE TO LEAD, DARE TO GROW" EWGA CONFERENCE
      The 2009 "Dare to Lead, Dare to Grow" EWGA (Executive Women Golf Association) Conference offers you opportunities to hone your golf skills, enhance your leadership abilities, build your own personal or professional improvement plan, share in your successes, and learn from others. Deadline to register to attend this conference is January 31, 2009. Outstanding golf, great food, fun, lasting friendships, networking, learning opportunities and unique social events are built into each of the four days of the 2009 "Dare to Lead, Dare to Grow" EWGA Conference schedule. Don't miss a minute of it! For complete conference agenda, registration and housing forms, and travel savings opportunities, visit the ‘2009 EWGA Conference' section on the EWGA web site under the ‘Events' tab. Reserve your spot in the sun - and Dare to Lead, Dare to Grow...with EWGA! This exciting conference is just one of the exclusive benefits of being an EWGA member – there are so many more! With EWGA YOU WILL -...
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