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Entrepreneurial Journey

Risk Taking Mentality

C-Link Suite Interview with Dr. Marsha Firestone

Dr. Firestone on successful women entrepreneurs.

The Mindset of Successful Women Entrepreneurs

Deciding to start your own business is a monumental decision, and to help you make the decision or better execute it, w2wlink.com conducted an exclusive  interview with Dr. Marsha Firestone, founder and president of the Women Presidents' Organization (WPO), a womens' organization whose members are a select group of entrepreneurial women presidents. Membership in the group requires annual gross revenue be over two million...

Smart Management

The Three Rs of Business Success

Pay attention to the three Rs of Business.

Advice for Women in Business

 Building a business can be a challenge during the best of times. However, professional women can smoothly manage business and even build when crises and surprises happen, as long as their focus is on the customer. The key is to concentrate on the 3 Rs of your business:

1. Retention - Keeping your existing customers by making sure their experience is...

Marketing for Business

Viral Marketing: a Must for Business Explosion!

Use viral marketing techniques to strengthen your brand

Increase visibility for your business

Like most small business owners faced with a limited marketing budget, incorporating a low cost...

Value Strategy

Pricing in a Recession

Focus on the value of your offering.

To Lower or Not To Lower?

The recession may cause consumers to be a bit more frugal in their spending decisions these days. However, there have always been buyers who play the pricing game even in a great economy. I am not an advocate of lowering price to undercut your competition. That only leads you, the seller, into the pricing trap. If all you talk about with the buyer is price, there is no price that is going to be low enough. However, if the buyer did not understand the value of your company or they did not share those values you offer, then it is only natural for the buyer to...

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also in Entrepreneurial Journey

Cashing Out! Preparing Your Business for Sale

Information for Women Entrepreneurs

To Share or Not to Share? What a Question!

Entrepreneurial Leadership

Business Travel Made Easy

Traveling for Women in Business

Self-Quiz – Should my business hire a consultant?

Help for Women in Business

C-Link Suite Interview With Stephanie Hanbury-Brown

Working With Angel Investors

Creating an Exit Plan for Your Business

Strategic Planning

C-Link Suite Interview With Nina McLemore

Fashion Designer to Women Executives

The Economy Demands Investment in Professional Advisers

Advice for Women Entrepreneurs