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Entrepreneurial Journey

Self-Quiz - Strategy

Self-Quiz – Should my business hire a consultant?

Self Quiz – Should my business hire a consultant?

Help for Women in Business

New markets vary in similarity to the one in which your business currently exists. Market research may be the best way to find the current climate. Or perhaps you should hire a consultant. Or both. To see if your business has considered the main factors to make its best decision, take the following six-question quiz.

Directions: Circle your answer Y for yes, or N for no, for each question.

We...

Smart Image

Framing Your Image: The Finer Subtleties of Earrings

What makes earrings professional or not?

for a Professional Presentation

In business, we all have to make presentations. Whether it’s to acquire a new client, propose a new concept, sell a product or service, or even apply for a new position.  In my last article I discussed the benefits of wearing a bold necklace as the bottom part of a frame to keep their eyes focused on your face. Now, I’d like to turn your eyes toward your...

Career Growth

Choosing a Personality Test to Improve Your Career

How to choose a personality test to help your career

The Value of Personality Tests for Career Progress

Many people swear by personality tests as aids to help maximize their abilities and improve their careers.  They find that the tests help them understand and identify areas of hidden or lesser known talents, and provide insight into how they may work better with others.  The Myers-Briggs test by...

Value Strategy

Pricing in a Recession

Focus on the value of your offering.

To Lower or Not To Lower?

The recession may cause consumers to be a bit more frugal in their spending decisions these days. However, there have always been buyers who play the pricing game even in a great economy. I am not an advocate of lowering price to undercut your competition. That only leads you, the seller, into the pricing trap. If all you talk about with the buyer is price, there is no price that is going to be low enough. However, if the buyer did not understand the value of your company or they did not share those values you offer, then it is only natural for the buyer to...

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