Entrepreneurial Journey

Decision-Making

Guide to Assessing Opportunity Costs

Assess Opportunity Costs Well and Lead Strongly

Assess Opportunity Costs Well and Lead Strongly

For Professional Women

In meetings, when someone refers to opportunity costs, attendees pay attention and engage with interest, as a careful assessment can usually make a difference, regardless of endeavor, between good and great. However, since opportunity costs are considerably speculative, the risk of tangential unproductive discussion is higher. 

With women either less comfortable getting to the point fast or being perceived as such (Gender and Modes of Communication, Barbara F. McManus, College of New Rochelle, 1999) w2wlink.com has developed a concise 5-Point Opportunity Cost Talk-Points Guide from general management and leadership principle to help managers, especially professional women managers and aspiring managers, to lead or contribute in discussing this topic.

First, a review of the definition of opportunity costs: The cost of alternatives that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action.  (Investopedia.com, a Forbes Media Company).  An example is a business that buys a fancy office building; it may decide to use the building if the decor is pertinent, or if the decor is excessive for their needs it could use less extravagant offices, lease out the premium pace, profit via monthly cashflow on the difference, or sell it.  Environmentally friendly issues clearly bring up opportunity cost questions.

Gender differences tend to arise in less defined areas such as opportunity costs assessments.  Having a ready set framework to speak from adds a fluidity and a level of professionalism that peers respect and superiors appreciate. What costs generally need to be considered for a thorough opportunity cost review?

w2wlink.com 5-Point Opportunity Cost Talk-Points Guide

Up front monetary costs -  What could the savings from going with the less costly alternative be used for? Would it be better for the business?
                       
Adminstrative costs - Would more planning and administration be needed for one alternative that could be harnessed elsewhere for better business?

Peace of mind costs - Do I feel greater peace of mind knowing that I can rely on a more proven alternative?

Organizational costs - How will the decision affect my team?  Will there be an increase in moral that would inspire motivation that would meaningfully benefit the business? Is there a significant chance of loss of moral that would detract from a benefit another alternative may offer?

Results costs -  How much potential profit will come from doing one alternative over the other?  How much will the decision affect the branding of the business?

For more information on opportunity costs, see Opportunity Cost at the Information Center for Management and Business Administration at netmba.com.  For more information on Financial Acumen, seew2wlink.com .

Smart Comment

Add Your Smart Comment

About the Author

Jean Lewis

Jean Lewis, 

has edited and written for consumer Web sites and publications reaching nearly 50 million people. Her credits include writing and editing online and print articles, sales and training materials, marketing collateral, and advertising and PR for conusmer companies including BeautiControl, a Tupperware subsidiary's publications to women ages 20s through 50s, the WHO Foundation, Women Helping Others, MCG Magazine, Los Angeles and Seasonal Living Guide for Sam’s Club, a retailing subsidiary of Wal-Mart. Her career also includes working and living in Canada and Japan. Jean is well regarded for her market-research based approach to managing story development enabling consistently original, relevant and timely content.

Related Articles