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Former Match.com Exec Uses Matching Formula to Place

Former match.com exec uses matching formula in new way

Former match.com exec uses matching formula in new way

Professional Women into Free Online Networking Circles

For immediate release:

March 17th, 2008 Dallas, TX  Lisbeth McNabb, 47, former CFO and strategist of match.com, in founding w2wlink.com online women’s networking community for professional women in times of growth, has created a women’s networking magnet even beyond her best forecasts.  In its first few months, thousands of women have already logged on and joined in. 

What’s the big attraction?  www.w2wlink.com matches women into free networking circles based on their filling out detailed profiles and then w2wlink custom matches them into peer groups of up to ten.  W2wlink.com is a first of its kind, best in its category, online networking community that custom matches members for free, into peer network circles of common interest.  Network circle groups include such common interest areas such as Corporate Fast Track, Entrepreneurial Journey, Career Transition, Work-Life Balance.

“Throughout my career I’ve been an advocate for peer networking groups after experiencing synergy and support that not only made me feel stronger and be better, but uplifted me and made my career rocket,” says Lisbeth.  “After creating successful peer networking groups as diversity leader at Frito Lay and women’s group founder at Sodexho Marriott, and then learning online ways to match people at match.com, my vision of creating an online women’s networking community started to come together.”  Lis said that she felt ready after being CFO for match.com to take even greater leadership, and decided to do what she’d wanted for years: full-time dedicate herself to giving others the biggest opportunity to grow she could, with all of her knowledge, expertise and passion. . . thus the birth of w2wlink.com.

W2wlink has all of the benefits Lis felt were most important to her success: peer networking in custom matched networking circles, knowledge in business and work-life balance from experts and national authors, and modeling by industry leaders and C-level peers in her blog, online videos and more.

w2wlink.com is the premier online community for professional women in times of growth who work smart and live well.  It is a free content and professional peer group social networking website.  Members get confidential profile creation, and matched placement into w2wlink Network Circles of up to ten members with common interests to learn, seek advice and share viewpoints.  Members can share articles, quizzes, post SmartComments, network and more.  Groups include interests such as: Corporate Fast Track, Entrepreneurial Journey, Career Transition and Work-Life Balance.  Visit www.w2wlink.com.

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Lisbeth McNabb is available for press interviews.

To set an appointment for a press interview call or email:

Media contact: PR Assistant 214-365-1953, or publicrelations@w2wlink.com

8150 N. Central Expressway

Suite 1901

Dallas, TX 75206

 

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About the Author

Jean Lewis

Jean Lewis, 

has edited and written for consumer Web sites and publications reaching nearly 50 million people. Her credits include writing and editing online and print articles, sales and training materials, marketing collateral, and advertising and PR for conusmer companies including BeautiControl, a Tupperware subsidiary's publications to women ages 20s through 50s, the WHO Foundation, Women Helping Others, MCG Magazine, Los Angeles and Seasonal Living Guide for Sam’s Club, a retailing subsidiary of Wal-Mart. Her career also includes working and living in Canada and Japan. Jean is well regarded for her market-research based approach to managing story development enabling consistently original, relevant and timely content.

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